Business growth beyond sales and marketing - Accelerate Business Group

We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.
Here is where you can learn more about this report:  CLICK HERE!
This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to [...]

It comes up in conversation with clients and perspective customers time and again.
It’s an important a critical concept:  The purpose of B2B lead generation isn’t to sell.
Here's why: B2B sales prospects, especially true in complex sales, won’t and can’t buy without a direct dialogue with the seller.
So, your B2B lead generation activities should focus on [...]

Sales success is based on delivering the right story to the right prospect at the right time. Present the wrong story to the right prospect and you lose. The same goes for presenting the right story to the wrong person.
(More info to follow soon…)

There are no silver bullets to compelling a prospect or customer to act, but there is a proven formula. And this three pillar formula can be produced time and again to power your copy and compel readers to take action.
(More info to follow soon…)

If your prospective customers shop on the Internet for the things you offer, then you're an Internet marketer. And that means you should be keenly interested in attracting qualified prospects to your website and converting them into qualified buyers.
(More info to follow soon…)

There are occasions when a simple answer is all that's need to vet an idea and set a tactic or strategy into motion.  A sanity check may be all that's required to enable a success or head off a problem.  There are many times when having someone experienced you can call on for advice, guidance, [...]

No matter how great your offer, you’re going to encounter prospects that either won’t or can’t buy. Four out of ten hits at bat gets you into the Hall of Fame, what do you do the other 6 times?
Ask for a referral.
If a prospect won’t buy, ask them who they believe you should call [...]

The following post is submitted by Robert Rosenthal from Freaking Marketing.
What I’m about to say may bug some of you, but I’m going to say it anyway.
If you’re like most direct marketers, the concepts you’re running are mediocre at best. And they could be costing you a lot of money – even if they’re [...]

The simplest way to avoid becoming a commodity – subjecting you to price comparisons and low to non-existent customer loyalty – is not to allow yourself to be common. The secret is obvious - make yourself an orange to compare to the apples in your market.
But it’s not always simple, easy, or as obvious [...]

Just a quick public thanks to everyone who participated in today's teleconference.  It was a fast paced call with a lot of information on growing repeat revenue.  It's a subject I believe deserves more time and attention - it's under addressed in business and the opportunities for most are too great to ignore.  I [...]