Business growth beyond sales and marketing - Accelerate Business Group


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What can several hundred dollars a month buy you? Maybe a little over $400K extra cash.

By Jim Logan • Jun 20th, 2007 • Category: Resource

There are countless ways a businesses can spend several hundred dollars a month:

A couple nights’ travel
Offsite meeting
Customer entertainment
All-hands meeting
Catered lunch
…the list goes on

- Or-
You could spend several hundred dollars cutting your accounts receivable about 56%.
Here’s how one company did the latter.
Here’s how we can work together.

The impact of Danzey’s collection effort has been [...]



Most B2B discount policies are upside-down, right-siding them can substantially grow your business

By Jim Logan • Jun 19th, 2007 • Category: News

A common business practice is to offer new customers a discount on their first purchase. The thought is the discount encourages a prospective customer both to buy and make a large initial purchase.
It often works. But at what cost?
Some companies just toss discounts around randomly as a tactic to close a sale. [...]



How to increase your rate and volume of repeat business - teleconference

By Jim Logan • Jun 18th, 2007 • Category: News

There are only three ways a business can make more money – increase its number of new customers, increase the value of its average sale, and increase the rate and volume of repeat business. 
That’s it.  There are no other ways to make more money.
The first way, increasing the number of new customers, gets about [...]



Are you wasting time with the wrong prospective customer?

By Jim Logan • Jun 11th, 2007 • Category: Branding, PR, and Advertising

Who is the right prospect? 
That’s the question Dan Kennedy asked before giving a brief list of the four qualities of a good prospect.  I was recently skimming through one of his books, No BS Sales Success, and that question caught my attention.
It's a great question for sales people.  [...]



I’ll review your copy for key ingredients proven to increase response rates and compel readers to act

By Jim Logan • May 26th, 2007 • Category: Resource

If you read your copy - website, brochure, white paper, sales letter, etc. - and it doesn't quite create the level of excitement or interest you'd like your target audience to experience when read, there are a few things you can do:  hire a copywriter to write new copy, train to be a copywriter and [...]



If you could only have one marketing tactic or tool, which would it be?

By Jim Logan • May 24th, 2007 • Category: Other Lead Generation Stuff

Here’s an incomplete question, with absolutely no right answer. I purposely haven’t provided enough information to do anything other than give an opinion as an answer. Good luck!
If you were a small business owner, focusing on local markets, and only had the resources – people, time, money – to have one marketing tool [...]



Has marketing and customer service become a game of fine print and exceptions?

By Jim Logan • May 17th, 2007 • Category: Other Lead Generation Stuff

If you haven’t read this news item, take the time to read it now. At least skim it. Here’s the punchline:
The lawsuit claims that Dell and Dell Financial Services LP engaged in fraud, false advertising and deceptive business practices.
The news is just that, Dell is being sued by the Sate of New York. [...]



Broken sales processes and misaligned marketing efforts fight quota attainment and hinder revenue growth

By Jim Logan • Jan 10th, 2007 • Category: Featured Services

More to follow soon…



There are times when all you need is an experienced helping hand to guide you through a complex sale

By Jim Logan • Jan 10th, 2006 • Category: Featured Services

More to follow soon…