There are no silver bullets to compelling a prospect or customer to act, but there is a proven formula. And this three pillar formula can be produced time and again to power your copy and compel readers to take action.
(More info to follow soon…)
If your prospective customers shop on the Internet for the things you offer, then you're an Internet marketer. And that means you should be keenly interested in attracting qualified prospects to your website and converting them into qualified buyers.
(More info to follow soon…)
There are occasions when a simple answer is all that's need to vet an idea and set a tactic or strategy into motion. A sanity check may be all that's required to enable a success or head off a problem. There are many times when having someone experienced you can call on for advice, guidance, [...]
No matter how great your offer, you’re going to encounter prospects that either won’t or can’t buy. Four out of ten hits at bat gets you into the Hall of Fame, what do you do the other 6 times?
Ask for a referral.
If a prospect won’t buy, ask them who they believe you should call [...]
The following post is submitted by Robert Rosenthal from Freaking Marketing.
What I’m about to say may bug some of you, but I’m going to say it anyway.
If you’re like most direct marketers, the concepts you’re running are mediocre at best. And they could be costing you a lot of money – even if they’re [...]
The following guest post is submitted by Kevin Stirtz from Smart Marketing
Last weekend I was listening to a local radio station (107.1 WFMP) that targets women listeners. It's not something I'd typically listen to, but one of my clients advertises with them so I like to tune in once in a while.
The guest they had [...]
The simplest way to avoid becoming a commodity – subjecting you to price comparisons and low to non-existent customer loyalty – is not to allow yourself to be common. The secret is obvious - make yourself an orange to compare to the apples in your market.
But it’s not always simple, easy, or as obvious [...]
Just a quick public thanks to everyone who participated in today's teleconference. It was a fast paced call with a lot of information on growing repeat revenue. It's a subject I believe deserves more time and attention - it's under addressed in business and the opportunities for most are too great to ignore. I [...]
Many of us can't wait to do tomorrow what we could do today: make a phone call, mail a payment, write a letter, finish a report, enter data, etc. For whatever reason, for whatever rationale, many of us put off the things we know we should do and replace them with busy work that results [...]
When I think about the number of services and subscriptions I've canceled or failed to renew over the years, my first thought is how unnecessary it should have been. In the overwhelming number of cases, the company I severed relationship with could have kept my business, if only they cared about my business and [...]