How to use the perceived weakness in your product or service to close more sales
By Jim Logan • Apr 12th, 2007 • Category: Featured Sales PostNo one knows your product, service, or company like you do. No one knows more about how great it is. And no one knows more about its flaws. So, why not use all this insider knowledge to your benefit? Especially information on your weakness.
Make two lists.
First, pretend for a moment you're your [...]