Business growth beyond sales and marketing - Accelerate Business Group

We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.
Here is where you can learn more about this report:  CLICK HERE!
This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to [...]

It comes up in conversation with clients and perspective customers time and again.
It’s an important a critical concept:  The purpose of B2B lead generation isn’t to sell.
Here's why: B2B sales prospects, especially true in complex sales, won’t and can’t buy without a direct dialogue with the seller.
So, your B2B lead generation activities should focus on [...]

No matter how great your offer, you’re going to encounter prospects that either won’t or can’t buy. Four out of ten hits at bat gets you into the Hall of Fame, what do you do the other 6 times?
Ask for a referral.
If a prospect won’t buy, ask them who they believe you should call [...]

The following post is submitted by Robert Rosenthal from Freaking Marketing.
What I’m about to say may bug some of you, but I’m going to say it anyway.
If you’re like most direct marketers, the concepts you’re running are mediocre at best. And they could be costing you a lot of money – even if they’re [...]

Who is the right prospect? 
That’s the question Dan Kennedy asked before giving a brief list of the four qualities of a good prospect.  I was recently skimming through one of his books, No BS Sales Success, and that question caught my attention.
It's a great question for sales people.  [...]

Here’s an incomplete question, with absolutely no right answer. I purposely haven’t provided enough information to do anything other than give an opinion as an answer. Good luck!
If you were a small business owner, focusing on local markets, and only had the resources – people, time, money – to have one marketing tool [...]

If you haven’t read this news item, take the time to read it now. At least skim it. Here’s the punchline:
The lawsuit claims that Dell and Dell Financial Services LP engaged in fraud, false advertising and deceptive business practices.
The news is just that, Dell is being sued by the Sate of New York. [...]