The power of multivariant testing
By Jim Logan • Jan 6th, 2008 • Category: Online and Web MarketingEvery direct response marketer and copywriter knows testing is the secret to success in any marketing and sales campaign. As professionals, we can leverage our experience and reason why a campaign should be successful, but until we execute the campaign, establish a control, adjust, re-launch, and measure response again…we really don't know much about the […]