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Archive for the ‘Direct Mail and Teleprospecting’ Category

How to Write a B2B Complex Sales Lead Generation Letter That Attracts Sales-Ready Leads

By Jim Logan • Feb 11th, 2008 • Category: Direct Mail and Teleprospecting, Featured Post

We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.
Here is where you can learn more about this report:  CLICK HERE!
This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to [...]


Here’s what I do when a prospect won’t or can’t buy

By Jim Logan • Jul 7th, 2007 • Category: Direct Mail and Teleprospecting

No matter how great your offer, you’re going to encounter prospects that either won’t or can’t buy. Four out of ten hits at bat gets you into the Hall of Fame, what do you do the other 6 times?
Ask for a referral.
If a prospect won’t buy, ask them who they believe you should call [...]