The purpose of B2B lead generation isn’t to sell
By Jim Logan • Jan 8th, 2008 • Category: Lead Generation ContentIt comes up in conversation with clients and perspective customers time and again.
It’s an important a critical concept: The purpose of B2B lead generation isn’t to sell.
Here's why: B2B sales prospects, especially true in complex sales, won’t and can’t buy without a direct dialogue with the seller.
So, your B2B lead generation activities should focus on [...]