Not long ago I overheard two businessmen speaking. One guy repeatedly reminded his colleague of his near 30 years experience. The conversation became comical as longevity became the basis for being right. One man had 30 years experience, the other 20. An extra ten years on the job makes you smarter than the other person. […]
The following post is submitted by Robert Rosenthal from Freaking Marketing.
What I’m about to say may bug some of you, but I’m going to say it anyway.
If you’re like most direct marketers, the concepts you’re running are mediocre at best. And they could be costing you a lot of money – even if they’re […]
The following guest post is submitted by Kevin Stirtz from Smart Marketing
Last weekend I was listening to a local radio station (107.1 WFMP) that targets women listeners. It's not something I'd typically listen to, but one of my clients advertises with them so I like to tune in once in a while.
The guest they had […]
The simplest way to avoid becoming a commodity – subjecting you to price comparisons and low to non-existent customer loyalty – is not to allow yourself to be common. The secret is obvious - make yourself an orange to compare to the apples in your market.
But it’s not always simple, easy, or as obvious […]
Is your business attempting to fix a problem or enable a solution that isn't valued, measured or monitored by your target market?
If so, you're wasting your time and your offering will never sell.
You can have the greatest, most feature rich offering in the world, but if your target market doesn't value the problem you solve […]
Who is the right prospect?
That’s the question Dan Kennedy asked before giving a brief list of the four qualities of a good prospect. I was recently skimming through one of his books, No BS Sales Success, and that question caught my attention.
It's a great question for sales people. […]
I’m being overrun with a parade of some of the absolutely worse marketing I’ve ever seen in my professional life.
It’s really bad.
Maybe not a coincidence, it’s all coming from the real estate profession.
Here’s the short story.
For the past several months we’ve had our house for sale. It’s a slow market. We let our […]
Would a Mercedes be a Mercedes if it cost half as much? Or would it cease to be the luxury vehicle it is?
I imagine if a Mercedes were suddenly the same price as an economy vehicle, the people who currently buy Mercedes would shift to buy something else. Part of what they’re buying […]
I spoke yesterday evening to the Virtual Assistance Chamber of Commerce, I was the May 2007 guest speaker to the membership. The 60 minute teleconference stretched to 90 minutes due to an active and informative Q&A session. My topic was how professional service providers can avoid their services being commoditized - resulting is […]