Why Conservative Direct Marketers Should Embrace Wildly Creative Ideas
By Jim Logan • Jun 30th, 2007 • Category: Branding, PR, and AdvertisingThe following post is submitted by Robert Rosenthal from Freaking Marketing.
What I’m about to say may bug some of you, but I’m going to say it anyway.
If you’re like most direct marketers, the concepts you’re running are mediocre at best. And they could be costing you a lot of money – even if they’re [...]