Business growth beyond sales and marketing - Accelerate Business Group

The following post is submitted by Robert Rosenthal from Freaking Marketing.
What I’m about to say may bug some of you, but I’m going to say it anyway.
If you’re like most direct marketers, the concepts you’re running are mediocre at best. And they could be costing you a lot of money – even if they’re [...]

Who is the right prospect? 
That’s the question Dan Kennedy asked before giving a brief list of the four qualities of a good prospect.  I was recently skimming through one of his books, No BS Sales Success, and that question caught my attention.
It's a great question for sales people.  [...]