The following guest post is submitted by Kevin Stirtz from Smart Marketing
Last weekend I was listening to a local radio station (107.1 WFMP) that targets women listeners. It's not something I'd typically listen to, but one of my clients advertises with them so I like to tune in once in a while.
The guest they had [...]
The simplest way to avoid becoming a commodity – subjecting you to price comparisons and low to non-existent customer loyalty – is not to allow yourself to be common. The secret is obvious - make yourself an orange to compare to the apples in your market.
But it’s not always simple, easy, or as obvious [...]
Who is the right prospect?
That’s the question Dan Kennedy asked before giving a brief list of the four qualities of a good prospect. I was recently skimming through one of his books, No BS Sales Success, and that question caught my attention.
It's a great question for sales people. [...]
I’m being overrun with a parade of some of the absolutely worse marketing I’ve ever seen in my professional life.
It’s really bad.
Maybe not a coincidence, it’s all coming from the real estate profession.
Here’s the short story.
For the past several months we’ve had our house for sale. It’s a slow market. We let our [...]
There's one thing you have to give the Internet: low cost software, self-help kiosks, and discount printing – it spawns at ton of bad marketing materials and campaigns.
Lame flyers, bad business cards, sales letters without a point, cheesy taglines, nonsensical logos, confusing corporate identities, pointless announcements, etc. The world is full of really bad marketing.
But [...]
I’ve written a bit a lot about the importance of addressing reason to believe in your copy and communications, it’s one of three key elements to interlace into your story – benefits and difference being the other two.
Reason to believe can be heritage, degree, reference, testimonial, award, recognition, guarantee, case study, etc. Anything that [...]
Here’s an incomplete question, with absolutely no right answer. I purposely haven’t provided enough information to do anything other than give an opinion as an answer. Good luck!
If you were a small business owner, focusing on local markets, and only had the resources – people, time, money – to have one marketing tool [...]
If you haven’t read this news item, take the time to read it now. At least skim it. Here’s the punchline:
The lawsuit claims that Dell and Dell Financial Services LP engaged in fraud, false advertising and deceptive business practices.
The news is just that, Dell is being sued by the Sate of New York. [...]
And. But. Because.
We were all taught you never begin a sentence with any of those words. It’s not proper language. But that’s how most people speak.
I make more grammatical errors than most people and am a life-long student on the proper use of words, tense, and punctuation. I am master of the fragmented sentence. Thanks [...]
This post is brought to you by one of the worst cups of coffee I have ever drank in my life. It sucked. I have a right to complain, I brewed it.
It was weak and taste like it were made from water retrieved from a urinal. Why? I decided another [...]