Be sure and check-out Jim Logan's new sales and marketing site - B2B Rainmaker.
B2B Rainmaker is a B2B lead generation and complex sales site, dedicated to providing practical information and know-how to attract suspects and nurture them to be qualified prospects ready to engage in sales opportunities and become lifelong customers.
Here is a link [...]
Just a quick public thanks to everyone who participated in today's teleconference. It was a fast paced call with a lot of information on growing repeat revenue. It's a subject I believe deserves more time and attention - it's under addressed in business and the opportunities for most are too great to ignore. I [...]
A common business practice is to offer new customers a discount on their first purchase. The thought is the discount encourages a prospective customer both to buy and make a large initial purchase.
It often works. But at what cost?
Some companies just toss discounts around randomly as a tactic to close a sale. [...]
There are only three ways a business can make more money – increase its number of new customers, increase the value of its average sale, and increase the rate and volume of repeat business.
That’s it. There are no other ways to make more money.
The first way, increasing the number of new customers, gets about [...]