Featured Customer Service Post
The importance of customer loyalty and its three element foundation
Customer loyalty is important to a business because of the predictable and stable revenue associated with it - loyal customers spend money and refer more new sales than non-loyal customers. And repeat revenue is generally higher margin than new customer revenue. An added benefit for many businesses in the fact greater repeat revenue lessens the […]
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Customer Loyalty
Most churn is unnecessary…and deadly to your business»
When I think about the number of services and subscriptions I've canceled or failed to renew over the years, my first thought is how unnecessary it should have been. In the overwhelming number of cases, the company I severed relationship with could have kept my business, if only they cared about my business and […]