Branding, PR, and Advertising
Why Conservative Direct Marketers Should Embrace Wildly Creative Ideas»The following post is submitted by Robert Rosenthal from Freaking Marketing.
What I’m about to say may bug some of you, but I’m going to say it anyway.
If you’re like most direct marketers, the concepts you’re running are mediocre at best. And they could be costing you a lot of money – even if they’re [...]
Direct Mail and Teleprospecting
How to Write a B2B Complex Sales Lead Generation Letter That Attracts Sales-Ready Leads»
We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.
Here is where you can learn more about this report: CLICK HERE!
This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to [...]
Lead Generation Content
The purpose of B2B lead generation isn’t to sell»
It comes up in conversation with clients and perspective customers time and again.
It’s an important a critical concept: The purpose of B2B lead generation isn’t to sell.
Here's why: B2B sales prospects, especially true in complex sales, won’t and can’t buy without a direct dialogue with the seller.
So, your B2B lead generation activities should focus on [...]
Other Lead Generation Stuff
If you could only have one marketing tactic or tool, which would it be?»Here’s an incomplete question, with absolutely no right answer. I purposely haven’t provided enough information to do anything other than give an opinion as an answer. Good luck!
If you were a small business owner, focusing on local markets, and only had the resources – people, time, money – to have one marketing tool [...]