Featured Lead Generation Post
Clean Restrooms and Friendly Service 100% of the Time, a Recipe for Mediocrity
I saw a restaurant with that very sign, boldly displayed alongside an empty parking lot – theirs. And it’s no wonder. That’s the reasons they’re offering us to walk inside, clean restrooms and friendly service. It sounds nice, but it’s nothing special.
The problem I have with this restaurant’s sign is what they’re offering is something […]
Branding, PR, and Advertising
I know more than you do, I’ve been here longer»
Not long ago I overheard two businessmen speaking. One guy repeatedly reminded his colleague of his near 30 years experience. The conversation became comical as longevity became the basis for being right. One man had 30 years experience, the other 20. An extra ten years on the job makes you smarter than the other person. […]
Direct Mail and Teleprospecting
How to Write a B2B Complex Sales Lead Generation Letter That Attracts Sales-Ready Leads»
We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.
Here is where you can learn more about this report: CLICK HERE!
This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to […]
Lead Generation Content
The single best marketing tip I could give someone»
I couldn’t begin to tell you why, but last night I was thinking about the single best marketing tip I could give someone. This would be the best single piece of advice I could give someone to better their story and communication with prospective customers.
The answer was immediate:
Every time you find yourself presenting, speaking, […]
Online and Web Marketing
The power of multivariant testing»
Every direct response marketer and copywriter knows testing is the secret to success in any marketing and sales campaign. As professionals, we can leverage our experience and reason why a campaign should be successful, but until we execute the campaign, establish a control, adjust, re-launch, and measure response again…we really don't know much about the […]
Other Lead Generation Stuff
The world is full of crap marketing. That’s your opportunity.»
There's one thing you have to give the Internet: low cost software, self-help kiosks, and discount printing – it spawns at ton of bad marketing materials and campaigns.
Lame flyers, bad business cards, sales letters without a point, cheesy taglines, nonsensical logos, confusing corporate identities, pointless announcements, etc. The world is full of really bad marketing.
But […]