How to Write a B2B Complex Sales Lead Generation Letter That Attracts Sales-Ready Leads
By Jim Logan • Feb 11th, 2008 • Category: Direct Mail and Teleprospecting, Featured Post
We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.
Here is where you can learn more about this report: CLICK HERE!
This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to others countless times.
The first report included an offer for a no cost lead generation tune-up consultation. Over two dozen companies took us up on the offer - I expect many more will request such a meeting after reading this second edition. Those meetings raised a lot of great questions and topics of discussion about lead generation in general and direct mail in particular. And that’s what led to the second edition of this report.
What we’ve done in this edition is take the most common questions we’ve been asked since this report first published and answer them here for all to benefit. We picked the questions and offered answers we believe will be most beneficial to creating new direct mail lead generation campaigns.
If you read the first edition, there’s enough new meat added in this second edition to make reading this revised report a worthwhile - the original report was 21 pages, this second edition is 57 pages.
If you didn't read the first edition, this is the report where I break-down every single element and thought put into an actual complex sales lead generation letter I wrote and successfully used to sell a client's expert service to county government, school districts, and F1000 enterprises. It had a 75% response.
Several people reached out to me after the first edition of this report and shared they thought it was by far the most valuable report they had ever read - many couldn't believe it didn't cost anything. The first edition is nothing compared to the second.
I want to personally thank all of you who contributed to the success of this report and for taking the time to read and share it with others. I especially appreciate the volume of kind words and appreciation many of you expressed after having read the first edition. I hope you enjoy this second edition as much as the first and find it as valuable. We put a lot of thought and effort into it.
Be sure you read page 56. The offer is good to everyone who reads this report. And believe me when I tell you it is worth every minute.
Here is where you can learn more about this report: CLICK HERE!
Jim Logan is the founder of JS Logan, a B2B lead generation and sales acceleration company. Click Here and discover what makes JS Logan different from other B2B complex sales and marketing firms.
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[...] If you find our posts useful, don’t forget to subscribe to our RSS Feeds or Email UpdatesJim Logan offers the 2nd edition of his special report on using direct mail in B2B lead generation campaigns. It’s a good read - plenty of examples and it’s free. Go check it out. [...]
Is there a place to down load the original Special Report on using direct mail in B2B complex sales lead generation campaigns. I enjoyed the 2nd edition and now want to go back to the original edition if possible. Thanks, Rob
Hi Rob!
Thanks for the kind words. I emailed you the 1st edition, but am not making it generally available.
I didn’t omit anything in the 2nd release, but I did reword a few things and add some text for clarity. The first part of the 2nd edition is essentially the same as the 1st - about 2-3 pages worth of copy added for clarity.
The last 30+ pages of the 2nd edition is all new content.
You’ll notice a few non-content related changes between the two - business name change and email and web address.
Jim
Looks like a helpful book to read….where can I get the 1st addition?
Hi David! The first edition in no longer available. With mixed feelings, after approximately 3000 downloads I took it off the market. The second edition is so much more, the first edition is obsolete.
Hello,
i tried several times to read the report without success.the link does not open.Can someone help me get the report?
Abdullahi.
[...] Direct Mail in B2B Lead Generation – Special Report First time here? Make sure you subscribe to our free email updates and join us on Facebook for access to exclusive content and downloads!Jim Logan offers the 2nd edition of his special report on using direct mail in B2B lead generation campaigns. It’s a good read – plenty of examples and it’s free. Go check it out. [...]