Business growth beyond sales and marketing - Accelerate Business Group

This post is brought to you by one of the worst cups of coffee I have ever drank in my life. It sucked. I have a right to complain, I brewed it.

It was weak and taste like it were made from water retrieved from a urinal. Why? I decided another scoop was too much. I lacked the intestinal fortitude to make it stronger.

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Weak marketing is just that, weak - no real message, no commitment, no definitive position. Nothing to make a reader, prospect, or customer pause, get excited, and feel compelled to respond and speak to others about you. Nothing memorable. Just weak.

Strong marketing has its problems, but it's far more effective - clear message, directive, clear call to action. Suspects, prospects, and customers know what you offer, they understand what they get from doing business with you, they know how and when to respond. You impress some, turn-off others, and most of all make people take notice. People talk, you create a buzz.

That might be too edgy. We might offend someone. Maybe we should tone-it-down a little.

Safe. Boring. Noting but another lame ad campaign in the making. Try to please everyone and you'll end up exciting no one. You're nothing but a duck - you can walk, run, fly and swim…none of them are done exceptionally well.

You don't have to be rude, obnoxious, overbearing, or insulting - none of these things makes a business. What you have to do is take a chance, push the envelope, don't be afraid to take a risk here or there. Be memorable. Give people something to talk about.

If you err by making coffee too strong, just add some water, sugar, or flavored creamer; it's fine, you can drink it. Interestingly, there's nothing you can do to make weak coffee taste like anything other than dirty water.

If you want to be like everybody else, keep doing what you're doing, it isn't working for them either. If you want to be remarkable, do something we can talk about. Agree or disagree? What are your thoughts?