The world is full of crap marketing. That’s your opportunity.
By Jim Logan • May 31st, 2007 • Category: Other Lead Generation Stuff
There's one thing you have to give the Internet: low cost software, self-help kiosks, and discount printing – it spawns at ton of bad marketing materials and campaigns.
Lame flyers, bad business cards, sales letters without a point, cheesy taglines, nonsensical logos, confusing corporate identities, pointless announcements, etc. The world is full of really bad marketing.
But it's cheap.
The barrier is extremely low to produce a website, write a blog, print brochures, mail letters, disperse flyers, print cards, etc. Everyone and anyone in business can do it. That's the problem. People without a clue do it.
Like the guy who picks his nose at the red light, we see you. And it's gross.
One the one hand, the low barrier means there is a lot of clutter and crap we have to sift through. On the other hand, the norm is so pathetically low, it’s easier today to stand above the majority in quality of content and message.
Your opportunity is to not produce crap. So don't.
Jim Logan is the founder of JS Logan, a B2B lead generation and sales acceleration company. Click Here and discover what makes JS Logan different from other B2B complex sales and marketing firms.
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Say one thing really well and not ten things poorly. And be brave in the way you do it. This doesn’t mean being silly about it, it just means doing something that’s strategically right for your business that allows you to stand out.
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Jim Logan points out that the world is full of crap marketing. And that’s your opportunity. Because the more crap is in the world, the easier it is to shine above it all. And there is more crap now than ever, because it is so cheap and easy to ge…
[...] It’s really bad. [...]