Business growth beyond sales and marketing - Accelerate Business Group

Surfing the NET, I came across an interesting site that allows consultants to register their services in a free directory. It?'s not that interesting a site and has nothing to do with the point of this post. But it's where I found this:

• Taking a proactive approach to finding the best possible funding source to meet your needs.
• Ensuring you have access to the capital you desire under the best rates and terms possible.
• Maintaining the confidentiality of each client
• Providing reliable, dependable service
• Working to earn your trust
• Achieving results!

What's so interesting about that? Nothing. And that's the point of this post.

I found those bullets within a profile. It's the answer given to the question What's unique about your service?

What'?s unique about you, your offering, and company are critical to earning a prospect's business. It's the reason your prospect should do business with you.

If what makes you unique are the things we all expect and claim to deliver, then there's nothing unique about you and I have no reason to do business with you. Other than price. Which means you're a commodity.

Missed opportunity.